Wednesday, December 5, 2012

EOC: Week 10: What are the benefit vs the features

Benefits:
· New snack food that brings enjoyment to consumers
· Provides a new snack food that is outside the norm
· Not an everyday product
· The consumer will have choices and not be boxed into one size fits all
· Product can be purchased in Bulk at Big Box Stores
· Product can be purchased at specialty stores in smaller individual quantities
· Stays fresh longer due to unique packaging
Features:
· Crisp spicy chip
· Various flavors & variety
· Lower sodium offerings
· Individual Snack size
· Size Large family size bags

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