Week 3 EOC: Making Money for Good

Kroger’s community tenacity can be overwhelming, how can anyone measure up, I guess you would say that it starts with one step and then you build on that to create a pathway towards making the space around you better than when you first came upon it. “The Kroger Co.'s (NYSE: KR) family of stores, in partnership with key suppliers, has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October.” http://ir.kroger.com/phoenix.zhtml?c=106409&p=irol-newsArticle&ID=1610052&highlight= Krogers community commitment doesn’t just encompass one area of human kindness , their spirit of giving spans the landscape of all needs. “At $64 million, the company’s significant giving in 2010 shows no signs of slowing down this year, as it has been an active participant in the Food 4 Less program to feed the hungry, and has also raised $1.5 million for military families and welcomed Salvation Army donation kettles into its stores this holiday season.” http://finance.yahoo.com/news/the-10-most-charitable-companies-in-america.html Kroger’s takes care of the heart, mind and sole, they are heavily involved in almost every aspect of our lives, it may even be true that they are the ones who are the “fabric of our lives.” Community engagement is vital to individual responsibility, and it also helps everyone to understand that no matter the amount we can all have firsthand involvement with the building and strengthening within our communities. It can start with a grassroots effort and then build upon a corporate dream such as Kroger. “According to the company’s vice president of corporate affairs, Lynn Marmer, $40 million of Kroger’s cash giving flows through a 15-year-old community rewards program, where shoppers who carry Kroger’s loyalty cards name a local charity they want to support. Kroger then gives 2%-5% (determined by local stores) of each shopper’s bill as a cash contribution to the school, church, or community group chosen by the customer.” http://www.forbes.com/sites/susanadams/2011/10/21/american-companies-that-give-back-the-most/ “Just like Kroger’s we are all being watched within our communities, we can create a strong foundation for love of community and it begins with creating a positive impression for our youth, by giving back, one step at a time.”