Product

Phileas’ Snake Skin chips will offer a product that stands out amongst the rest, the value of the product is precious because it has been created from a remote part of the world where few have been known to travel.  The mere chance of purchasing the chips will make you one of the precious few in the world to experience the delectable treat. “Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships.”  (Pg.209).  This spicy, tangy, sweet experience will leave you wanting more, just like Chipsy Egypt (Lay’s) I’ll bet you can’t eat just one. Phileas’ chips will jolt you back to the days of travel the taste will bite into your sole and have you reminiscing of Phileas’ thoughts when he was trapped in the tomb with the cobra’s nipping at the site of him.  Exciting, adventurous, the taste and the WOW factor don’t get any better.  Serving this delectably unique chip to your guests will have you the King or Queen of party snack favorites. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company.”  (Pg.209) Phelia’s Snack Skin chips will take you on a magic ride that puts you right in the action, whether it’s defending your position or exploring new things with family and friends, don’t miss out on this exciting new snack. Worried about your waist line, don’t, just cover yourself like an Egyptian King in a shroud that is sure to feel comfortable after eating a bag full of Phileas’ Snake Skin Chips.