Situation or SWOT Analysis

Phileas’ Snake Skin Chips are unique they will become a part of the 48 existing chips brands that currently exist in today’s market place.  Positioning amongst the 26 types of chips would also be an easy challenge. The name alone evokes a curiosity that begs the thought that you should at least try one. The strength of Phileas’ Snake Skin Chips is the unique name, and taste along with its association with the tombs of the Kings and Queens of Egypt.  Known weaknesses to marketing Phileas’ Snake Skin Chips would be that it would require large amounts of capital to promote the chips. “Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives.” Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. (pg55)” Opportunity for the chips being entered into the marketplace can hinge upon taking your consumer on an adventure, sort of a staycation if you will sitting at their home dreaming of a trip to Egypt while consuming chips with an exotic flavor along with an adventurous tale written on the side of every bag to go along with every bite. Threats to the chips would be the emotional feelings that are evoked during a time of civil upheaval and unrest in Egypt, consumers may not want to associate a snack food while so many people are perceived to be struggling for civil rights. “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.” (pg55)   What type of consumer would delight in wanting a bag of Phileas’ Snake Skin Chips, while consumers in Egypt like Chipsy which is a Lay’s Brand of chips, the consumers in the region and worldwide might revel in the thought of a “chicken skin” chip making it a unique standout in the chip world and could very well give Chipsy a run for its money.  The salty snack industry in 2005 was worth approximately $24 Billion dollars, move over world get ready for another salty spicey snack choice.